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28 February 2020

Creative Hands Exhibition III held at Serena Hotel Islamabad

Islamabad:  The Creative Hands Alliance, a collaborative initiative of Serena Hotels and the Aga Khan Economic Planning Board recently organized the third in a series of Exhibitions at the Serena Business Complex.

 The two-day exhibition was formally inaugurated by Mr. Graeme Amey, the CEO of Pakistan Tobacco Company and Mr. Aziz Boolani, CEO of Serena Hotels. Mr. Amey and Mr. Boolani highly encouraged the local artisans and showed keen interest in the traditional products from the rural and mountainous regions of Pakistan. Serena Hotels, under the banner of its Serena Arts Program, regularly promotes Pakistan’s young talent, and cultural and artistic heritage.

The Alliance aims to develop a caring community, promote female entrepreneurship and a positive image of Pakistan through volunteerism and corporate support. It provides opportunities for emerging artists, female entrepreneurs, cottage industries and folk music artists to gather in venues where they may claim access to wider audiences. 

Locals and foreigners from various organizations, students and home workers visited the stalls and showed great interest in handicrafts from rural Baluchistan, KPK, Punjab and Gilgit-Baltistan. Pakistan has the potential to develop the market for traditional handicrafts. The Creative Hands Alliance showcased a wonderful way for institutions –both corporate and public – to broaden the horizons of artisans.

Press Release
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